From Main Street to Mall The Rise and Fall of the American Department (Audible Audio Edition) Vicki Howard Beth Richmond University Press Audiobooks Books
Download As PDF : From Main Street to Mall The Rise and Fall of the American Department (Audible Audio Edition) Vicki Howard Beth Richmond University Press Audiobooks Books
The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the 20th century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. From Main Street to Mall shows that department stores were more than just places to shop.
From Main Street to Mall The Rise and Fall of the American Department (Audible Audio Edition) Vicki Howard Beth Richmond University Press Audiobooks Books
This is a well-researched book about the decline of the American department store. As one with fond memories of the department store during its final heyday, it is bittersweet to read this book, knowing that the great institution which served to bind Americans together will no longer be restored to its former glory now that we purchase our goods conveniently on websites such as Amazon.com.Product details
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From Main Street to Mall The Rise and Fall of the American Department (Audible Audio Edition) Vicki Howard Beth Richmond University Press Audiobooks Books Reviews
very boring
This purchase arrived in a timely manner.
"The trouble with the illusion of magic is that mere belief in it creates more demons."
The history of American shopping is a history of American society. Dr. Howard charts our changing relationship with each other by looking at our changing relationship with our department stores...
"From Main Stream to Mall" is a very informative book about the history of retail in the United States. While most media reports regarding the changes in shopping habits of Americans focus mostly on the eCommerce of online shopping, this book includes the significant effect of the big box store on the changes in our shopping methods. It explains and details the evolution from the mom and pop shop to the department store era, and proceeds forward to our present online/big box situation. It adds a great deal of understanding to our current shopping environment.
This is a well-researched book about the decline of the American department store. As one with fond memories of the department store during its final heyday, it is bittersweet to read this book, knowing that the great institution which served to bind Americans together will no longer be restored to its former glory now that we purchase our goods conveniently on websites such as .
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